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1. Who we are

Spectrum Alpha Ltd is a UK-registered social enterprise (Company Number 16947569) based at St John's Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom. We are the data controller for personal information processed through our website and our Alfie messaging service.

2. What data we collect

We only collect what we need to provide the service. Specifically:

  • Registration data: name, email address, country of residence, WhatsApp number(s), how you heard about us, and any optional notes you provide.
  • Conversation data: messages you send to Alfie through WhatsApp, and Alfie's responses.
  • Memory data: a summary of context Alfie has learned about your family, including first names, ages, and topics discussed, stored to improve the relevance of future conversations.
  • Technical data: message timestamps, delivery status, and basic interaction logs needed to operate and improve the service.

We do not collect location data, browsing history, or any information beyond what is shared through the registration form and WhatsApp conversations.

3. How we use your data

Your data is used to:

  • Deliver Alfie's responses through WhatsApp
  • Personalise conversations by remembering relevant context
  • Detect and respond to safeguarding concerns
  • Review and improve the quality of Alfie's guidance
  • Communicate with you about the beta programme
  • Meet our legal and safeguarding obligations

We do not use your data to advertise to you, and we do not profile your child in any way that produces decisions with legal or similarly significant effects.

4. Legal basis

Under UK GDPR, we rely on the following lawful bases:

  • Consent for registration, WhatsApp messaging, and Alfie's memory feature. You can withdraw consent at any time.
  • Legitimate interest for service operation, quality review, and safeguarding of vulnerable users, balanced against your right to privacy.
  • Legal obligation where we are required to act on safeguarding concerns or respond to lawful requests.

5. Alfie's memory feature

Alfie remembers context across conversations so the support becomes more relevant over time. What Alfie remembers is limited to: first names, ages, topics you have discussed, summaries of recent exchanges, and notes on wins or concerns worth tracking.

Parent conversations and teen conversations are stored separately. A parent cannot see what their teen has shared with Alfie for Teens, and a teen cannot see what their parent has shared with Alfie for Parents. This separation is enforced at the system level.

You can ask Alfie to forget a specific topic at any time by sending the keyword FORGET followed by a short description. You can also request full deletion of your memory at any time by emailing support@spectrumalpha.org.

6. Young people under 18

Spectrum Alpha is designed for young people aged 13 to 18. We comply with the UK Children's Code (Age Appropriate Design Code), the UK GDPR, and the US Children's Online Privacy Protection Act (COPPA) where applicable.

Key commitments for young users:

  • Registration on behalf of a teen requires the consent of a parent or legal guardian.
  • Teen conversations are private to the teen and are not shared with parents or other adults, except where our safeguarding commitments require us to act.
  • We do not profile or nudge young users toward detrimental outcomes.
  • Privacy settings are set to high by default. Memory can be paused, limited, or cleared on request.
  • We explain our privacy practices to young users in plain language through the onboarding page and in-conversation reminders.

7. Sharing and third parties

We do not sell personal data, and we do not share it with third parties for marketing. We do use a small set of trusted service providers to operate the service:

  • Meta Platforms (WhatsApp Business): messages are delivered through WhatsApp. Meta processes message metadata in line with its own terms. Spectrum Alpha is not affiliated with or endorsed by Meta.
  • Anthropic: Alfie is powered by Anthropic's Claude large language model. Conversations are processed through Anthropic's API under a commercial agreement that prohibits training on customer data.
  • Airtable: family profiles and memory data are stored in a secured Airtable base.
  • Cloudflare: our website is hosted on Cloudflare Pages.
  • Namecheap Private Email: our support email is handled through Namecheap.

We may share data where legally required, or where we have a duty to do so to protect the safety of a child or adult at risk.

8. How long we keep your data

We keep personal data only for as long as it is needed:

  • Active beta families: data is kept for the duration of your participation in the beta.
  • Paused participation: data is kept for up to 90 days from the date you pause, after which it is deleted unless you resume.
  • Exited families: data is deleted within 30 days of exit, except where safeguarding records must be retained for longer under our legal obligations.
  • Safeguarding records: where a safeguarding concern has been logged, we may retain relevant records for up to 7 years in line with UK safeguarding guidance.
  • Registration data for declined applications: deleted within 90 days of the decision.

You can request deletion at any time by emailing support@spectrumalpha.org.

9. Safeguarding

Spectrum Alpha takes safeguarding seriously. Alfie is trained to recognise signs of distress, self-harm, abuse, or risk to others. When such signals are detected, Alfie will:

  • Respond with care and direct the user toward appropriate support, including country-specific helplines.
  • Alert the Spectrum Alpha safeguarding team through an internal notification.
  • Never pretend to be a qualified professional or substitute for one.

Our internal team reviews the safeguarding log on a weekly basis. Where a concern indicates risk of serious harm, we reserve the right to contact the parent or guardian, and in rare and serious cases, to notify relevant authorities in line with our legal and moral obligations.

For the full policy, including how Alfie responds to specific issues (self-harm, grooming, bullying, home safety, eating difficulties, and others), the escalation pathway, and parent notification criteria, see the Spectrum Alpha Safeguarding Policy.

If you or your teen are in immediate danger, please contact emergency services in your country. Alfie is not a crisis line.

10. Security

We protect your data using industry-standard measures: encryption in transit, access controls on our data stores, restricted administrative access, and review of our supply chain. No system is perfectly secure, but we commit to notifying affected users without undue delay in the event of a personal data breach, as required by law.

11. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to our processing
  • Withdraw consent at any time
  • Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email support@spectrumalpha.org. We will respond within 30 days.

12. Cookies and the website

Our website (spectrumalpha.org) uses only essential cookies required for the site to function. We do not use advertising cookies, tracking pixels, or third-party analytics that identify individual visitors. Cloudflare, our hosting provider, may use minimal technical cookies for security and performance as set out in its own policies.

13. Changes to this policy

We may update this policy from time to time. Where changes are material, we will notify registered families by email and through the service. The "last updated" date at the top of this page reflects the most recent revision.

14. Contact us

For any question about this policy, your data, or your rights, please contact:

Spectrum Alpha Ltd
St John's Innovation Centre
Cowley Road
Cambridge, CB4 0WS, United Kingdom
Email: support@spectrumalpha.org
Telephone: +44 1223 931 172